UPSC

Principles of Marketing Management Principles of Marketing Management Marketing involves identifying, anticipating, and satisfying customer needs and desires through a set of activities, institutions, and processes. It involves the meticulous planning, implementation, and control of marketing programs designed to meet organizational objectives The sole purpose of the marketing is to increase the visibility of the […]

Principles of Human Resource Management Principles of Human Resource Management Human Resource Management (HRM) is management function that focusses on hiring, training and retaining the manpower while simultaneously trying to achieve the goals of the organization. It deals with putting the resources to the best use for the growth of the individual and the organization