Marketing Management

Marketing Concepts Marketing Concepts: Principles of Marketing Marketing philosophies, also known as marketing concepts, under which the business enterprises conduct their marketing activity. They guide the organization’s approach to satisfying the customer needs. Over time, 5 main marketing philosophies have evolved which are: Production Concept Product Concept Selling Concept Marketing Concept Societal Concept Production Concept […]

Definitions and purpose of Marketing Definitions and purpose of Marketing Consider youself to be a founder of an Energy Drink Company. You have put in a lot of Research and Development into the product and now wants to launch the product into the market. You would do some research about the competitors, target audience, product