Principles of Marketing Management

Marketing involves identifying, anticipating, and satisfying customer needs and desires through a set of activities, institutions, and processes. It involves the meticulous planning, implementation, and control of marketing programs designed to meet organizational objectives The sole purpose of the marketing is to increase the visibility of the product/brand or service and thus influencing the decision of the customers. The marketing strategies has evolved from the production-focused to societal-focused strategies. Effective marketing management requires continuous adaptation and innovation to meet the ever-changing dynamics of the market and consumer preferences.